It’s that time of the year again, yes holidays are here. Sure it’s a little different because we’re still unsure, especially as business owners. Unsure as to whether to invest in this time or to go with the proverbial flow. So then, what are you doing?
Taking advantage of the opportunity at hand, that’s what you need to be doing and here’s how!
- Pump up your Online
Quite a statement, but there’s no better way to drive awareness and sales than by promoting your business online. Your customers and soon to be customers, want convenience, they want to know why they should buy from you and what makes you different. Can you answer that in one or two simple sentences or catch phrases?
Great, now that you have your differentiator it’s time to push it out to the online world.
Start with updating:
- Social Media – Facebook, Instagram (at a minimum)
Run online campaigns with the help of Facebook and Instagram advertising. If you’re new to this space it’s not as scary as you may think. For as little as R150 per day you can run a very successful campaign across both platforms.
Remember the key objective here is to drive traffic to your website and to your store.
- Activate your Marketing
If you don’t have a marketing plan, it’s time to write one down. This really is an exciting task and you don’t need to overcomplicate the process. Write down 3-4 key objectives that you want to achieve and then how best you can achieve them.
Here are some ideas to get you started:
- Run a holiday themed campaign – we all love the holidays, so play on that feeling and bring it through in your design and the content you use in your messaging
- Promote special offers on high traffic shopping days – 2 days before the holiday you can announce a reduced offer, 1 day before a further and the day of even more – this will drive traffic to your store, whether physical or online
- Post-holiday extras, perhaps a 2-for-1 offer or a ‘still have that holiday feeling’ promotion
- Stock What’s Hot
If you don’t have a point of sale system that manages your inventory and stock, then you’ll need to call on your memory and that of your team to identify what products are your top sellers and what aren’t.
You don’t want to be caught without stock, especially if you’re linking it to your marketing campaigns. The last thing a customer will do is forgive you for not having the offer you promised them. Develop a back up plan if you do run out of stock, have your preferred supplier on speed dial or ask them to hold stock for you.
- Train Up
Prepare your team to manage the influx of customers, thanks to your marketing efforts. Ensure that they know what promotions are running and when, and that they’ve got that holiday spirit. Offer incentives linked to your sales and marketing goals.Well trained employees will deliver the experience that will keep customers coming back, long after the holidays.
- Get Kitted Out
As with any special occasion or celebration you need to look the part. The same goes for your business. Dress up your shop front windows and in-store material in line with the holiday theme. This applies to both your physical store and your online store. Include small touches that will entice your customers to come to your store. We all have an inner child that secretly wants to go on your virtual or in-store easter egg hunt.
- Invest for Success
If you’re looking to upgrade your current hardware or software, now is the time to give yourself the best gift. Invest in a system that can manage your daily sales, stock and inventory, employee management and customers all in one place. Humble’s point of sale system allows you to manage your business in the cloud from anywhere, with a fully integrated system which includes an e-commerce and loyalty platform, you’ll be set for the holidays and beyond. Set yourself up for success and enjoy some extra time saved on manual tasks and additional admin. You are the face of your business and you need to do what you do best and let your tech do the rest.
All in all, the holiday period is a time to seize the opportunity and invest in your business. If you’d like to find out more about how humble can help you boost your sales this holiday period, why not sign up for a free, obligation free trial today, we’ll get you set up in less than 30 minutes.